Weighing in at 400+ Pages…Safa Rashtchy of Piper Jaffray
Last week Piper Jaffray Senior Research Analyst Safa Rashtchy and team published one of the largest and most comprehensive investment research reports in recent memory: 425 pages of charts, tables, stocks to watch, information on ad agencies…it’s overwhelming. The User Revolution: The New Advertising Ecosystem and The Rise of the Internet as a Mass Medium introduces Piper’s concept of “Communitainment,” the combination of the internet as a medium for community, communication and entertainment.
The Piper team “expects global online advertising revenue to reach $81.1 billion by 2011, representing a 21% CAGR (2006-2011).
The press release for the report can be downloaded here, and there’s also an 8 page executive summary (3 pages of disclosures) available; the full report is available from Piper Jaffray. The graphic seen here is part of the executive summary with the caption: “In this new media reality, companies will need to own or partner with many channels to be omnipresent with users, forcing media companies to cooperate much more on standards, realizing that the user is king.”
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