The Impact of Digitalization
KPMG recently published a 36 page report titled The Impact of Digitalization. Targeted mainly at corporate executives who might be unfamiliar with Web 2.0 and the changing habits of Generation Y, the report covers, at a very high level, challenges facing traditional media companies such as user-generated content, the evolution of copyright and monetization models. Despite being written for those not near the cutting edge, the report gathers insights and comments from David Weinberger, co-author of The Clue Train Manifesto, Long Tail author Chris Anderson, Paul Saffo from The Institute for the Future and Cory Ondrejka of Linden Labs. One interesting observation from Saffo:
While MySpace and YouTube have snaffled the attention of millions of users and of deep-pocketed media behemoths, Saffo questions their long-term impact. They “have the feeling of electronic hula hoops. It really is a craze like CB radio was. It just got too popular. They are hugely important starts, but it is unlikely they will survive in their current form.” In contrast, Saffo believes that Second Life and other multi-player environments are pointers to the future.
It’s worth taking a look just for the interesting perspectives they gathered together.
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