Greening IT
While “green” technologies are emerging in various markets, the concept is just beginning to take hold in the IT market.
Forrester Research has released a new report entitled Tapping Buyers’ Growing Interest in Green IT. The report is based upon online and phone interviews with IT procurement and operational professionals across North America and Europe.
According to Forrester, Green IT has appeal to IT suppliers for four reasons:
- Marketing greener products, or as analyst Christopher Mines calls it “putting a green halo around the company, products and processes”.
- Saving customers money by reducing lifetime energy costs
- Compliance with existing or anticipated regulations
- Saving money by applying green approaches to their internal processes
According to Mines, while IT buyers are becoming aware of vendors’ green messages, but most have yet to integrate it into their IT purchasing criteria. He sees two drivers which will bring it to the forefront of IT buying decisions: cost reductions and corporate responsibility. As vendors create effective ROI messages for green IT, adoption rates will clearly pick up.
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