Bad Holiday Weather Boosts UK Online Shopping
According to Hitwise, the horrible weather over the Spring Bank Holiday weekend positively impacted the daily market share of UK internet visits.
A rise in online shopping was seen throughout the UK. Although the weather did not permit any gardening, websites like House & Garden saw the greatest gain. Visits to retail websites were up 17% while travel sites saw an increase of 20%, their greatest share of UK internet visits in two months.
Evidently, people were checking the weather hoping to see change, resulting in a 20% increase in UK internet searches for the term “weather”.
Hitwise Vice President of Research Heather Hopkins was “a bit surprised to see barely a change in searches for “global warming” as the foul weather was blamed by many on climate change.
All statistics can be found on the Hitwise site.
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