Mobile TV the Next Major Mobile App?
Many content producers and TV broadcasters consider mobile TV a major potential revenue generator in coming years. Traditional TV is already under siege as people begin to change their habits of how and when they watch programming, forcing companies to find new distribution channels to deliver their content.
Red Herring Research recently released a comprehensive report on the Mobile TV sector, identifying market drivers, investment opportunities, and key issues facing mobile operators.
The report lists the leading public and private companies in the industry (hardware and software), and explores the emerging technologies competing to deliver the next-generation of network upgrades.
Securing a regulatory framework, adopting standards, and validating business models, are some of the current challenges facing the mobile TV sector. Placeshifting is a potential problem for mobile carriers, involving companies who allow users to access their home TV through a mobile device without incurring a fee.
Mobile TV is already offered by several providers in Europe, but according to the Paul Budde Communications report Europe – Mobile Market – Mobile Data, “take-up is unlikely to be strong until the end of the decade. Currently, mobile TV-enabled phones are too expensive for the mass market, and most consumers are uncertain if they want to watch TV on their mobile phones or want to pay for it.”
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