DVR for the Web: The Next Big Thing?
Forrester Research analyzes the impact of the release this week of two new video players — the new RealPlayer and VeohTV as well as the still unreleased Adobe Media Player which provide the first “Tivo-like” general purpose tools for recording Web video streams to a PC.
Forrester says media strategists will struggle to determine whether these tools will increase piracy or threaten their newfound online ad models. In the process, media strategists experience three stages of diminishing anxiety before accepting that these three players offer the one thing they want most: massive Web audiences that advertisers will pay for.
By freeing Web-delivered video streams from the tyranny of a persistent Internet connection, media strategists will have unlocked the real power of digital video: anywhere, anytime consumption of the hottest shows, all supported by advertising, the same fuel that powers $70 billion worth of television programming today.
According to Forrester, this will have specific dramatic effects in the Internet space as well as on good old fashioned TV as everyone works to either preserve or finally get a piece of that multi-billion dollar pie.
Web Video Recording Arrives In Force
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.