UK Users Lead Europe in Adoption of Social Networking

Seventy eight percent of UK online users participate in one or more social networking applications. That’s the highest rate in Europe, where overall, about 56% of online users visited a social networking site in August. That’s according to a new study from Comscore.

Social networking sites are among the most heavily trafficked sites in the UK. According to Alexa, Facebook is the 3^rd most popular UK site, while MySpace ranks 9^th and Bebo 11^th.

Perhaps more interesting than the raw number of visits is that UK users spend, on average, 5.8 hours per month on the sites. That’s nearly double that of European users as a whole. The 20% of UK users deemed the heaviest users visit social networking sites 71 times per month, spending an average of more than 22 hours. According to Comscore evp of international markets Bob Ivin:

About eighty percent of all online activity at Social Networking sites can be attributed to only 20 percent of visitors.

The results of the study are available on the Comscore site.

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Technorati Tags: Bebo, Comscore, Facebook, internet, MySpace, online, social networks
Wednesday, October 10th, 2007 : Industry Research : No Comments

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