Research Zeitgeist: Top Posts and Hot Topics

Research Recap readers were waiting and watching for the additional subprime shoes to drop this week.

The most widely read post, by far, was Wednesday’s BofA Joins the Writedown Party, But is There More to Come? Prompted by Bank of America’s $3 billion writedown, the post examined projections by CreditSights of writedowns by BofA and Morgan Stanley, as well as ratings downgrades of CDOs by Fitch, Moodys and S&P.

The next most popular posts were along the same theme: More Bank, Brokerage Writedowns, Ratings Cuts Inevitable; and the alliterative Research Roundup: Writedown Wrapup.

But not all the news was negative this week. The fourth most-read post focused on the growth of social network websites. According to web analytics provider Hitwise, social network sites in the UK received more traffic during October than web-based email sites. Even more surprisingly, these sites, including MySpace, Facebook, Bebo and others generated more clicks to retail websites than their email counterparts.

Technorati Tags: (BOA), Bank-of-America, social-networks, subprime-mortgage, Zeitgeist

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Friday, November 16th, 2007 : Credit Research, Equity Research, Industry Research : No Comments

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