Blogs, RSS, Wikis, Podcasts Driving Adoption of Web 2.0
Adoption of Web 2.0 tools by US companies continues to grow rapidly as they get more familiar and comfortable with blogs, wikis, RSS feeds, podcasts and social networks. And McKinsey’s second annual survey on the topic finds that companies are using the tools for higher-value purposes.
Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures.
Other companies report that the barriers to adopting Web 2.0 tools include management’s inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership.
Satisfied or not, all companies surveyed plan to spend more on Web.2.0 applications.
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