Citibank Tops Bank Website Rankings for Second Straight Year
Citibank may be in a heap of trouble, but it can take some small comfort in having the best big bank website. For the second year in a row Citibank (NYSE:C) tops Forrester Research’s ranking of bank websites. JP Morgan Chase (NYSE: JPM) brings up the rear. Forrester evaluated the top five US banks — Bank of America NYSE: BAC), Citibank, JPMorgan Chase, Wachovia (NYSE: WB), and Wells Fargo (NYSE:WFC) — in terms of asse
Citibank passed our minimum standards in every category except one. At the other end of the spectrum, Chase’s site garnered a 42, failing to meet the minimum standards in four categories out of six.
Other findings
- Banks excel at selling checking accounts. Wachovia and Wells Fargo led the pack in these areas. Wachovia scored a best-practice score of 83 in checking account research content, and Wells Fargo received a best-practice score of 83 in the checking application category.
- Banks continue to struggle to sell credit cards. On average, US banks scored 45 in the credit card research content category — a score that fails to meet minimum standards. Many US banks still fail to offer comparison charts and/or selection tools to help shoppers choose the right card for their needs.
For details and examples of best practices see: 2008 US Bank Public Web Site Rankings.
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